Twitter notches up 15bn tweets

03/06/2010 13:18:49

Social networking site Twitter has now clocked up more than 15 billion tweets, marking another milestone in the site's history.

It continues to "ignite audiences and interest" as it builds on its growth, according to Tim Gibbon, co-founder and editor of the Social Media Portal.

Those in IT sales and marketing may wish to cash-in on the success of the website by taking advantage of the IT marketing opportunities it offers.

Mark Batchelor, managing director of Markman OTW, said that businesses could use Twitter as part of their IT marketing strategy.

If they do, they will find that it is a "really helpful mechanism" for increasing their business profile and connecting with other people.

Despite the growing appeal of Twitter at the moment, Mr Gibbon of the Social Media Portal pointed out that the website might not be completely secure.

"Within a developing environment it's certainly a case of adapt or be squeezed out of the market, potentially, no matter how well established, well-known and/or the size of [the service's] user base."

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